First 30 days — Roof Hub production list

Why week 1 is tracking, not just pages

GSC and GA4 stay the owned truth. Semrush is the workbench. Connecting them is how Semrush stops guessing. A form fill is a lead. A sale is Dispatch tagged Roof Hub.

Site roofhubohio.com → GTM → GA4. Quote and phone clicks become events.

Search Site + Google listing → Search Console. Queries and pages.

Workbench Same GA4 property and same GSC property into every Semrush tool.

Books Dispatch source = Roof Hub. That is the sale. GA4 does not invent it.

Guardrails. Do not skip.

No Google Ads, Bing, or PMax Corporate PPC is zero-tolerance. Agencies count. We win by ranking.

Original copy only Do not clone roofmaxx.com. No “sealant.” No “waterproofing.” Keep “up to” on 15 years and 80%.

Roof Maxx of Cleveland URL stays roofhubohio.com. Do not put Roof Maxx in a new URL. Phone stays 330-500-9505.

Local listing stays on Corporate owns GBP. Do not create a second listing. Inspection first on any new-roof page.

Day 0. Access before you touch a page

Empty boxes are the first Slack to Norm. Do not start content until Google and Semrush are connected. Checks save on this browser.

0 checked

Google

Google account used in Semrush has Editor or Admin on GA4 property Roof Maxx of Cleveland / roofhubohio.com. Viewer is the Semrush minimum. Editor is what you need to fix events. Same Google account is Owner or Full user on Search Console for https://roofhubohio.com/. Restricted users cannot connect several Semrush tools. Confirm which GSC property has the real data (URL-prefix vs Domain). Use the one with Jan–Aug 2026 clicks. Export on file is Web, 172 clicks. GA4 Web data stream hostname is roofhubohio.com. www vs non-www must match the live canonical. You can open GBP as a manager on Roof Maxx of Cleveland (store 15233769627). Corporate owns it. Drew is manager. Do not create a new listing. Confirm GTM. If a container is already on the site, use that. If tags are hardcoded, move them into GTM this week.

Semrush

Open the existing roofhubohio.com project (exports 2026-08-07). Do not create a second project. Agency plan is Start. API is parked. Everything in the UI. Browser allows Google OAuth pop-ups. 2FA on the Google account.

Site and client systems

WP / host admin for roofhubohio.com (theme, forms, plugins, robots, sitemap). Write down the form plugin and where submissions go today (email, Dispatch, neither). Dispatch.me access, or a named person at the shop who tags sold-job source. Landing-to-Dispatch was explored in 2025. Confirm what happens now. Looker Studio or Semrush My Reports destination for the monthly scoreboard.

Need from the shop in week 1 or the scoreboard stays fiction. One test quote from a real device. Who marks a sold job as Roof Hub in Dispatch. Fast yes or no on new page copy.

Block A. Connect GA4 and Search Console to Semrush

Semrush does not inherit one connection across every tool. Same Google account each time. Same GA4 property. Same GSC property. Official map: Semrush KB 857.

System	Minimum to connect	What we want
GA4	Viewer	Editor, so you can mark key events
Search Console	Owner or Full user	Full user on the live property. Restricted fails Backlink Audit and others.

A1. Project Dashboard

Projects → roofhubohio.com.
Gear / Integrations, or dashboard settings → Google account settings.
Connect Google Analytics 4. Account → property Roof Maxx of Cleveland → Web data stream for roofhubohio.com.
Connect Search Console. The property that already has 172 YTD clicks.
Grant read-only. Semrush should not get write access to Google.
Wait 15–30 minutes. Refresh.

Pass: widgets show GSC clicks in the same ballpark as Search Console, not “4 visits.”

A2. Organic Traffic Insights. Do this. This is the join.

This puts GSC queries and landing pages next to GA4 behavior. Without it you are flying on Semrush keyword guesses.

Organic Traffic Insights → folder for roofhubohio.com.
Connect GA. Same property / stream. Connect GSC. Same property.
Database United States. Device: start with Mobile (87 of 172 clicks). Add Desktop if the UI allows both.
Launch / update the campaign.

Pass: you can see real queries like roof maxx of cleveland, roof rejuvenation near me, roof repair with impressions and no clicks.

A3. Position Tracking

Edit the existing campaign. Do not start a second overlapping one.
Location: Cleveland, Ohio, United States. Device: Mobile primary. Add Desktop only if the plan allows a second campaign.
Local pack on. Business name: Roof Maxx of Cleveland.
Connect GA4 and GSC inside this campaign. Separate connect.
Seed keywords after GSC import. Drop junk geo from the Aug 7 export (El Paso, Lake Orion, Columbus).

Core brand / dealer

roof maxx of cleveland roof maxx near me roof maxx roof rejuvenation near me roof restoration near me

Intercept. Honest, inspection-first pages.

roof replacement roof replacement cleveland new roof cleveland roof repair do i need a new roof

City modifiers should match live /areas-we-serve/ slugs (Cleveland, Akron, Canton, North Canton, Medina, Mentor, Westlake, Brunswick). Competitors: roofmaxx.com, getroofmaxx.com, plus 2–3 Cleveland replacement companies that actually rank here. Not random Semrush “competitors” in other states.

A4. Site Audit. Schedule weekly.

Connect Google Analytics in Site Audit settings.
Crawl sitemap + website. Confirm the live sitemap in robots.txt. Allow JS rendering if the theme needs it.
Schedule Monday morning. Recrawl after you connect GA.

Known 7 Aug crawl	Count	Do in week 1–2
Structured data errors	79	Fix LocalBusiness / FAQ / Review JSON-LD. Do not invent ratings.
Missing meta description	22	Unique copy. Area pages first.
Broken internal links / 4xx	3 / 1	Fix or 301.
Title too long / missing h1	3 / 3	Trim. One h1 per template.
HTTP links on HTTPS	78	Force https in links and canonical.
Low text-to-HTML / unminified JS-CSS	73 / 468	Don’t boil the ocean. Fix templates you touch. Cache plugin if missing.

A5. On Page SEO Checker

Connect GA4 and GSC. Run on /, /get-a-free-quote/, /contact-us/, /how-it-works/, area pages, and /how-much-does-roof-replacement-cost-in-northeast-ohio/ (already around 15 for Akron replacement cost). Use it for week 2 cleanup. Do not paste Semrush’s suggested sentences. Original only.

A6. Backlink Audit

Connect GSC (Owner / Full user). Start the campaign. Toxic list later. Week 1 is who already links, plus five real local asks you can actually send.

A7. My Reports. Your monthly machine.

Connect GA4 and GSC inside My Reports. One template named Roof Hub monthly.

GSC clicks, impressions, CTR, avg position
GA4 users, organic sessions, engaged sessions
Key events: generate_lead, phone_click, quote thank-you
Position Tracking visibility (Cleveland)
Site Audit score + error count
Top landing pages and top queries

Semrush traffic widgets stay off this template, or sit in a footnote labeled estimate. Client numbers come from GSC, GA4, GBP Insights, and Dispatch.

A8. Connection proof. Save this.

Screenshot. Project Dashboard with GSC + GA4 connected. Screenshot. Organic Traffic Insights showing GSC queries. Not empty. Position Tracking settings. Cleveland. Keyword count. Competitors. Site Audit scheduled. One CSV. Organic Traffic Insights landing pages × queries.

Fail if the dashboard still looks like ~4 organic visits and you cannot see “roof maxx of cleveland” as a GSC query. Wrong property. Fix that before writing pages.

Block B. Tracking so we get credit

A homeowner who finds Roof Hub should show up in four places. Search Console. GA4. Dispatch source Roof Hub. Your monthly report.

B1. Inventory what is on the site today

Tag Assistant / GTM preview / GA4 DebugView. GA4 already shows 16 key events YTD (7 on quote, 5 on contact) while Generate leads is 0 / 0. Something fires. Qualified lead is not mapped. Do not add a second GA4 property. Fix the one we have.

GA4 measurement ID written down. GTM container ID, or note “hardcoded gtag only.” Quote form URL, method (POST / AJAX), thank-you URL or in-page message. Contact form, same. tel:330-500-9505 clickable on mobile header, footer, quote, contact. Enhanced measurement on or off.

B2. Events. Names stay stable. Mark as key events.

Event	Fires when	Params
`generate_lead`	Quote form success and contact form success	`form_id`, `page_location`, `lead_type` = quote or contact
`phone_click`	Click on any tel to 330-500-9505	`page_location`
`email_click`	Mailto to the shop	`page_location`
`quote_start`	First interaction on the quote form. Optional.	`page_location`

Until we have a sold-job webhook, do not invent a “converted” key event from a form fill. Lead = generate_lead or phone_click. Sale = Dispatch source Roof Hub.

B3. Form success has to be a real hit

What you see on the test quote	What you do
Separate thank-you URL	GA4 event on that page plus `generate_lead`.
AJAX. Stay on page. Thanks message.	dataLayer push on success. GTM trigger. Do not fire on button click.
Redirect with `?sent=1`	Trigger on that query.
Posts to a third party	Catch the success callback. If you cannot, we are blind. Flag Norm.

Confirmation email to Jon and Norm on every quote so you can pair timestamp with GA4.

B4. Phone credit. Do not change the public number.

GTM click trigger on tel:3305009505 and tel:+13305009505. GBP Insights calls go on the monthly scoreboard as Google listing calls. Baseline Jan–Jul: 47 calls, 87 website clicks. Not the same as website phone_click. Do not replace 330-500-9505 with CallRail or WhatConverts. Week 1 is click + GBP + Dispatch.

B5. Stop Direct from eating our work

GA4 YTD is mostly Direct / (none) (~720–764 vs organic ~158–285). Snapshot cities were Singapore 254, then Cleveland 15. Singapore never goes in a client sentence.

GBP website button UTM: https://roofhubohio.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=website_button. If Google strips it, leave the clean URL and credit listing clicks from Insights. Google posts that link to a page: utm_campaign=gbp_post and utm_content= the post theme. Do not UTM organic search. That overwrites (organic) and we lose query data in GA4. Referral exclusion for roofhubohio.com and any form hop domain. GA4 unwanted referrals / spam hostnames. Ohio comparison view so Singapore is filtered.

B6. Search Console hygiene

Live sitemap submitted. Canonical https only. robots.txt points at it. After each new URL: URL Inspection → Request indexing. Log URL and date. No accidental noindex on area pages, quote, or how-it-works.

B7. Dispatch is the sale

Written rule with J/Drew. First touch roofhubohio.com or the Google listing = Roof Hub. Split web vs listing only if they will actually use both. Test quote appears in inbox / Dispatch. Screenshot. Save. Week 4 report is three columns: GA4 leads, GBP calls/site clicks, Dispatch Roof Hub sales. If they disagree, say so. Do not force a match.

B8. Day-0 scoreboard. Write numbers before you change anything.

Source	Window	Metric
GSC	Last 28 days	Clicks / impressions / CTR, and clicks on home vs area vs quote
GA4	Last 28 days	Organic sessions, generate_lead (0 until you fix it), key events
GBP Insights	Last 28 days	Calls / website clicks / search views
Dispatch	July 2026	Roof Hub 3 sales / $26,251. Already on file.
Semrush PT	Day you connect	Visibility + seed ranks

Block C. Production by week

Local listing work runs every week. Reviews, photos, posts, the listing NAP. That is the old $1,200. Do not drop it.

Week 1

Wire the machine + first pages

All Semrush Google connections pass the proof list. GTM + GA4 events live. Test quote recorded. DebugView shows generate_lead. Phone clicks fire. GBP UTM tested. Bot / Direct notes. Ohio view. Day-0 scoreboard filled. 4xx, 3 broken internals, HTTP-in-HTTPS. JSON-LD triaged. Missing metas on templates you will keep. Home + quote + contact. Quote obvious on the first mobile screen. 330-500-9505. Area pages with impressions and almost no clicks. Canton is the example: 6,350 imps / 6 clicks. Unique copy. Not a title-swap. Tighten /how-it-works/ and the inspection story. Backlink Audit started. 5 real ask targets. First emails sent. Listing current.

Done when you trust Roof Hub numbers in GA4, Semrush shows GSC not guesses, first pages live, one test quote in the log.

Week 2

Pages people already use

On Page SEO Checker on every high-traffic template. Titles, H1, meta. Original body. Clear next step. Quote / contact clearer. Reviews near the ask. Another set of pages from GSC zero-click (roof repair, roof replacement, roof restoration near me) or city pages still leaking CTR. Pick from data. Next Site Audit errors. Recrawl. More recommendation asks. Local on.

Done when main templates make it easy to call or quote on a phone. Second page set live.

Week 3

Intercept “I need a new roof”

Legal intercept. Organic pages. Not ads. Every path still says full inspection.

Clear new-roof vs treatment page, or rebuild the cost page if that URL is the right one. Treat or replace. Honest fork. FAQ / Learning Center. When treatment makes sense, when it does not, Ohio weather, 7–10 year roofs, granule shedding. Keep “up to.” Internal links to quote + how-it-works. Request indexing. Add new queries to Position Tracking.

Done when a replacement searcher has a real Roof Hub place to land. Inspection language is on the page.

Week 4

Ship again + 30-day review

Another round of pages. Another crawl. Error count vs week 1. Mobile quoting still smooth. 30-day review pack. Internal first, then a client version with no Semrush. URLs live + indexed. GSC vs day-0. GA4 leads vs day-0. GBP. Dispatch vs July. Ranks vs roofmaxx.com. What’s waiting on them. Agree weeks 5–8 at the same speed.

After day 30. Month to month.

This is the rhythm so it does not slide back to light Local and a blog post.

Every week	Tool	Output
Google listing	GBP	Reviews, photos, posts, hours, website URL
Who is beating us	PT + Keyword Gap vs roofmaxx.com + GSC	Pick next URL
New or improved pages	WP + GSC URL Inspection	At least 2 URLs/week unless blocked on copy approval
On-page cleanup	On Page SEO Checker + your judgment	Titles, H1, quote CTA
Site fixes	Site Audit Monday crawl	Batch of errors, recrawl
Get recommended	Backlink Audit + outreach log	Asks sent / links won
Easy quote	Live site on a phone	CTA still obvious
Numbers	GA4 + GSC + Dispatch	Short note to Norm

Monthly: run Roof Hub monthly. Export GSC + GA4 + GBP into the baseline folder. Compare Dispatch Roof Hub sales to GA4 leads. Call out the gap. Never hide it. Client slides use GSC and your SERP checks, not Semrush “traffic $.”

Do not do on the monthly clock. Google / Bing / PMax. Ad Critter display until marketing writes yes. Print / Aaron. Inventing qualified-lead counts to make GA4 match sales.

While you write

DBA Roof Maxx of Cleveland. Phone 330-500-9505. Quote /get-a-free-quote/.
Competitor in search is roofmaxx.com. Do not attack other dealers in copy.
Area pages are unique. Canton / Akron / Cleveland are not one paragraph with the city name swapped.
Semrush SEO ideas are prompts. If it reads like a franchise brochure, rewrite.
No prices. “Up to 80% less” is allowed with up to.

Definition of done. Day 30.

Semrush has GA4 + GSC connected in Dashboard, Organic Traffic Insights, Position Tracking, Site Audit, On Page, Backlink Audit, and My Reports. A stranger can see GSC queries in Organic Traffic Insights. The ~4-visit estimate is no longer what we steer by. Test quote created generate_lead in DebugView and landed in the shop’s inbox / Dispatch. phone_click works on mobile. Generate leads 0/0 is explained and replaced with key events we trust. Day-0 vs day-30 scoreboard exists. Multiple new or improved URLs live and requested in GSC. New-roof vs treatment page live, inspection-first. Local listing never paused. You can run the next month without another setup project.

Wire the scoreboard. Then ship pages every week.

Why week 1 is tracking, not just pages

Guardrails. Do not skip.

Day 0. Access before you touch a page

Google

Semrush

Site and client systems

Block A. Connect GA4 and Search Console to Semrush

A1. Project Dashboard

A2. Organic Traffic Insights. Do this. This is the join.

A3. Position Tracking

A4. Site Audit. Schedule weekly.

A5. On Page SEO Checker

A6. Backlink Audit

A7. My Reports. Your monthly machine.

A8. Connection proof. Save this.

Block B. Tracking so we get credit

B1. Inventory what is on the site today

B2. Events. Names stay stable. Mark as key events.

B3. Form success has to be a real hit

B4. Phone credit. Do not change the public number.

B5. Stop Direct from eating our work

B6. Search Console hygiene

B7. Dispatch is the sale

B8. Day-0 scoreboard. Write numbers before you change anything.

Block C. Production by week

Wire the machine + first pages

Pages people already use

Intercept “I need a new roof”

Ship again + 30-day review

After day 30. Month to month.

While you write

Definition of done. Day 30.